Generative AI (GEN AI) is a type of artificial intelligence that uses machine learning models to create new, original content based on existing data. Instead of merely recognizing and replicating patterns, GEN AI can write text, create images, compose music, and even perform complex simulations. The underlying principle of GEN AI is based on models like Generative Adversarial Networks (GANs) and variational autoencoders (VAEs), which are capable of creativity in ways previously thought to be uniquely human.