The worldwide health crisis we are going through is undeniably changing our habits and our relationship to work. The year 2020 gave many of us time for reflection and introspection. Giving meaning to what we do is an essentiel condition for our fulfilment and well-being and more than ever relevant in a complex and uncertain professional (VUCA) environment. As long as we know why we do something and what do we do it for, we get better results and become less sensitive to stress.